Shopping Centre digital solutions

Delivered by Brisbane-based design and development specialists.

Pumping Iron for Bricks and Mortar

When it comes to bricks and mortar retail, we’re solid. We’ve been ‘working it’ for shopping centres for years. With a retail marketing background, our agency gravitated to the challenges facing physical precincts as our world becomes increasingly obsessed with online consumption.

Bespoke web and mobile application solution

No one can deny the power of a beautifully designed online shopping experience, but massive opportunities exist for bricks and mortar locations to create a true sense of community, engagement and belonging. The ability to satisfy emotional needs is a major point of difference offered by a physical space compared to the virtual world.

The resulting opportunities to develop customer loyalty are often misunderstood or ignored, with many centres unaware clever digital design and online services can effectively draw consumers into a physical shopping experience.

Responsive Shopping Centre Websites

Responsive Shopping Centre Websites

Today’s consumers expect an all-encompassing quality engagement with physical precincts. The effort made to provide a welcoming foyer, accessibility, inspiring decor, great dining options, air-conditioning, quality point of sale material, and more – can be dramatically let down by an online presence which fails to provide seamless interaction with the precinct and its tenants on desktop, tablet and smartphone.

We have so many great features for your digital presence!
  • Content management system
  • Campaigns & Contests
  • Centre Directory
  • Retailer Login
  • Event Registration
  • Lead Generation Landing page
  • Email Newsletters & Marketing
  • Social Media Integration
  • Google Map & Directions
  • Blog and Knowledge Base
  • Loyalty and Rewards app and site integration

Shopping centre Marketing Apps

We drive serious interaction in shopping precincts


Retailers Participating


Shopping Centres


In-App Transactions


Points Awarded
Shopping Centre Marketing Apps
Reward Program

Reward your customers with points, deals and prizes, creating value for them to keep coming back.

Amazing Analytics

Access all your data in real time from the easy-to-use dashboard. See who’s active, what campaign worked, who did what, and easily generate reports.

Time Saving Management Tools

Keeping track of customers, retailers and inventory.

Customer Engagement

Engage customers with competitions, incentivise feedback and entertain them with marketing that supports your goals.

Real Connections

Say goodbye to email spam filters, and send push notifications directly to your customers.

Get More Leads From Your Marketing Campaigns

Generate More Leads From Your Marketing Campaigns

We live and breathe consumer motivation underpinned by digital design.

Boost your following and keep them engaged with giveaways and contents

Expose your brand and reach out to new customers. It’s as simple as picking a prize they value and offering an interactive way for them to participate in your giveaway. They will become fans for life.

Collect more leads with conversion-optimized landing pages

We’ll help you split-test the best approaches to generate conversions.

Go viral with Refer-a-friend contests

We can also assist to design competitions and incentives which help generate word of mouth and virality.

Featured Case Study

Over 30 shopping centres rely on Follow to take the lead

Follow has a long history working with some of the shopping centre industry’s leading brands.

From complex websites, loyalty and rewards campaigns, and fantastic Augmented Reality activations, we’ve been helping centres amaze their visitors for years.


“We have made so much progress digitally over the last couple of years, and this is largely because of working with Follow.”

Rebecca Gascoigne

Head of Marketing, Retail First

Tell us about your project

Talk to us about what it takes to build an experience that truly defines ‘immersive’. We don’t just throw trendy web words at you, you’ll see our shopping centre solutions working in real life, driving engaging experiences with retailers and precincts, which create brand loyalty and a desire to return time after time.

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