Augmented Reality

Follow’s AR campaigns power highly successful seasonal promotions in large shopping centres, and we can deploy Augmented Reality to drive a whole new level of interaction with your customers.

You may have encountered Augmented Reality in various online or physical experiences. By superimposing computer generated animations and characters onto a user’s window to the world, we can create a composition – a new layer of interaction and a way for the human brain to reassess expected ‘reality’.

Jeremy Pounder

AR experiences can be accessed in increasingly seamless ways; and consumer expectations of AR content are growing fast. The time is right for the world to become layered

Mindshare UK

Futures Director


Follow has been at the forefront of Augmented Reality projects in Australia with our vision, design and development of the award-winning Norbit® AR Engine.

Customers expect more from their shopping experience and we provide the engine to satisfy their curiosity. With in-built Augmented Reality (AR), we’ll add a new layer to your brand interactions and drive foot traffic, dwell time and customer experience.

Talk to us about creating truly immersive work that makes a connection between the physical and virtual worlds, opening up some really amazing opportunities for brands.

Our Services

Design & Animation

Our design team know what it takes to drive interaction and make every experience rewarding. We’ll direct the creative elements of our AR campaign to capture your customers’ imagination.


The entire Norbit® AR engine was developed by our team in the lead up to the commercial launch of this specialist business. We have proven skills to take care of all the tech required for a world class AR experience.


An important aspect of our AR delivery is the detailed data available through our comprehensive reporting suite. Specific information about consumer behaviour allows laser targeting of your app-based promotional activity.

Some Examples of our Campaigns

Augmented reality Easter egg Hunt

Augmented Reality easter egg hunt

Beautifully-designed interaction with a precinct and its tenants helps visitors expend sugar-rush energy, generating excitement and positive word of mouth promotion.

Dinosaur AR Hunt

Dinosaur AR Hunt

Special interest themes such as interaction with dinosaurs are always a big winner to generate active participation.

Secret Santa AR

Secret Santa AR

Christmas-themed AR activations add to the excitement of the festive season. A great way to advertise special offers and engage brands and retailers.

Augmented reality legends walk

Augmented reality legends walk

Follow developed the Maroon Festival app, including the augmented reality Legends Walk – where fans can watch Former Origin Greats appear before their eyes.

Halloween AR Campaign

Halloween AR Campaign

Halloween is a perfect special event opportunity to launch augmented reality experiences for your consumers. We can create an enthralling spooky trail to increase dwell time and sales.

Incredi Kids AR Campaign

Incredi Kids AR Campaign

Incredi Kids is one of our unique bespoke campaigns which delivered brilliant results in the precinct, with a special range of characters adding to shopping fun.

Featured Case Study

Try Norbit AR app now!

Try the Norbit® AR app now!

The Norbit® Augmented Reality (AR) app lets you experience the AR concept first hand. Download the app now, point it at the image markers available below, and check out the amazing 3D AR characters!.

Download and Print our Image Markers

Tell us about your project

We would love to help you deliver Augmented Reality brilliance! Please complete our request form.

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